Week+Twelve+Media+120

=**Week Twelve: Tuesday, April 26- Friday, April 29 **=

Monday: NO SCHOOL Tuesday: Ad Deconstruction Assignment due today. Received Journal #3: "Brand Loyalty: A Marketer's Teen Dream." (See me for a copy!) Today we reviewed the Viral Advertising concept with a Case Study of Dove's Real Beauty campaign. The ppt is here:  Wednesday: Target Audience: Notes activity.  Fill in your notes sheet with concepts. Videos are embedded in ppt.  Journal #4: Who's the Target Audience for Glee? Thursday: Review Target Audience commericals. Begin Advertising and Marketing Project (Unit 3 Evaluation). Give out project outline. Divide in to Marketing groups and assign products. Complete initial brainstorming sheet. Review readings: "Maslow's Hierarchy & Advertising" and "The Hidden Persuaders."  Friday: Research & Deconstruction. Slogan Game. Marketing Teams receive Memo #1 (Task list!)