Week+Eleven+Media+120

= **Week Eleven: Monday, April 18- Thursday, April 21 ** =

Monday: Class Collective collage assignment. Working in pairs, students made mini-collages that showed advertising assumptions about men and women, compiled results in to large collages. Students received a sheet with Advertising Definitions. Close analysis of two ads (Pepsi and Coke). media type="youtube" key="40DykbPa4Lc" height="390" width="640"

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Chart to complete and pass in. Tuesday: Pass in ad comparison chart. How to Read Ads (Notes: Three Layers of meaning in ads). Work with a partner to work on applying the three layers of analysis. Share results with the class. Prepare for Ad Deconstruction Assignment due Tuesday, April 26. Wednesday: Received a reading on "Viral Advertising." Reading activity: read the article and complete the question sheet. Pass in question sheet. Thursday: Work period: Ad Deconstruction Assignment (due Tuesday).